How important is Product Engineering in SaaS?

A SaaS product is an integral part of any startup’s success. As with any other product, the design of your product is critical to its success. A good product will look better than it works, and a good product will be easier to sell.

In order to achieve this, here are the main principles of successful SaaS products:

(a) Know your customer

Understand their needs and how you can best meet their needs.

(b) Conduct Customer research

Customer research is essential for the accurate estimation of customer demand. Conduct a customer-centric market study to identify areas where customers need additional features. Collect feedback on individual features to determine if there is pent-up demand.

(c) Conduct a product feasibility study

The product engineering, product feasibility study provides information about the cost to funnel a product, how much revenue will result from a sale, and how much the team will earn from the product. In addition to conducting customer research, the team should also conduct competitive analysis. With all of this information, the product design team will be able to build a better product.

(c) Conduct a feasibility study 

It is essential to incorporate a feasibility study that shows how much money you will need to funnel your product and the ROI you can expect from it. A competitive analysis is also vital, and the product must be tested in the real-world.

(d) Design and marketing

The most effective user experience (UX) is intuitive. The UI/UX must be uncluttered and straightforward to create a good user experience. Oftentimes, a B2C product requires extensive marketing, which means a marketing team has little bandwidth, budget, and ROI to spend on explaining its product. A SaaS solution must be easy to use without a UI manual.

(e) A good user interface

A user interface reflects the brand and the company, and it is crucial to design the product to avoid confusing the consumer. The UI should be intuitive and not require a user manual. A product that is easy to use is the best. The product should be designed to be self-servicing. The UI should be easy to use without a UI manual.

(f) Identify the market

It is vital to understand your target audience. Performing a SWOT analysis will give you insight into your target market. You will want to make sure your product is useful to your target market. If your product has high user satisfaction, your customers will continue to use it. A good customer retention strategy will attract customers and retain them. In addition to this, the quality of the product is essential.

The role of the product manager is more managerial 

A great product manager should have technical input. A good product manager can participate in developmental activities and develop software frameworks. A technical product manager is responsible for designing and developing a SaaS. The two roles are different. A specialized product manager has more technical input and oversees the entire development process, and The technical product manager can be involved in development.


When it comes to building software products, a SaaS product needs to be innovative and easy to use, so a dynamic team is needed. A SaaS product designer should be willing to work with the customer’s needs and vision. By asking these questions, the developer can determine if the market needs their target customers, the market and the idea are fit.

The roadmap is a critical component of the product. It describes your products’ differences, what they will do, and how they work. It should also describe how it will be helpful to the customer and the market. A product roadmap will help you counter pain points in the market. It should include a USP, a unique selling proposition you are offering.

ONPASSIVE is a company that develops AI-enabled SaaS applications. Their technology empowers organizations to build stronger customer relationships, identify new opportunities, and analyze marketing results to grow their business. Their products include O-Staff, O-Shop, O-Mail, and O-Counting. They offer a full range of services, including a robust AI platform. Because AI-powered technology has become the norm, ONPASSIVE’s solutions enable businesses to use their data better.

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